The founders Alex & Ryan believe that when quality, sustainability, and people are more important than profit, it gives new meaning to the word value. They believe there is extraordinary value in ethically produced goods. Through their relationships in Italy, they discovered what they believe to be the best craftsmen of resin pieces, and so the development began. Alex and Ryan wanted to carve out a small corner of the internet just for them. As shoe factory workers for a decade, messy buns were an every day do. Not fixed, definitely not chic, but done nonetheless. That's what UNDO stands for. The UNDO is the new do, it's the doo that's done when you have other things to do. We are about fast doo's and could care less about the don'ts. UNDO is about wearing your hair how you want to wear it.