FREECITY Supershop
FREECITY, born in 2001, is a visual language that communicates through storytelling, shared space, graphics, collected materials, sound, color, and symbols. More importantly is how these graphics, words, and spaces relate to the people that experience them. Leaving room for people to imagine what FREECITY means to them. It carries an innocence and simplicity. Pieces that people keep, that hold sentiment and personal memory in this journey of life - inspired by ice-breakers, explorers, liberators, and Mother Nature.
Using local factories with custom developed materials, fabrications, washes and dyes. Prints are hand-thrown, using hand-mixed paint with on-screen mixed gradients - made one by one, in small batches, as this is the only way they can be made. Each one perfectly imperfect. The final hand, customized detailing, and final home wash are all completed in the workshop in Hollywood, CA.