18 years ago Luv AJ was born and since has been seen on celebrities such as Bella Hadid, Hailey Bieber, Kylie and Kendall Jenner and stocked in retailers around the world like Revolve, Shop Bop, ASOS, Nordstrom, etc. Amanda Jane Thomas believes jewelry tells a story and can instill a sense of confidence like no other accessory can. She make pieces that she personally loves in the hopes that you will too. Quality and affordability is so important to the brand.